“While the capacity of AI systems to curate individual experiences and to personalise digital services holds the promise of vastly improving consumer life and service delivery, this benefit also comes with potential risks. Excessive automation, for example, might reduce the need for human-to-human interaction, while algorithmically enabled hyper-personalisation, by limiting our exposure to worldviews different from ours, might polarise social relationships. Well-ordered and cohesive societies are built on relations of trust, empathy, and mutual understanding. As AI technologies become more prevalent, it is important that these relations be preserved.” (Leslie, 2019, p. 5)