"*Issue: *How can we increase agency by providing individuals access to services allowing them to create a trusted identity to control the safe, specific, and finite exchange of their data?
## BackgroundPervasive behavior-tracking adversely affects human agency by recognizing our identity in every action we take on and offline. This is why identity as it relates to individual data is emerging at the forefront of the risks and opportunities related to use of personal information for A/IS. Across the identity landscape there is increasing tension between the requirement for federated identities versus a range of identities. In federated identities, all data are linked to a natural and identified person. When one has a range of identities, or personas, these can be context specific and determined by the use case. New movements, such as “Self-Sovereign Identity”— defined as the right of a person to determine his or her own identity—are emerging alongside legal identities, e.g., those issued by governments, banks, and regulatory authorities, to help put individuals at the center of their data in the algorithmic age.Personas, identities that act as proxies, and pseudonymity are also critical requirements for privacy management and agency. These help individuals select an identity that is appropriate for the context they are in or wish to join. In these settings, trust transactions can still be enabled without giving up the “root” identity of the user. For example, it is possible to validate that a user is over eighteen or is eligible for a service.Attribute verification will play a significant role in enabling individuals to select the identity that provides access without compromising agency. This type of access is especially important in dealing with the myriad of algorithms interacting with narrow segments of our identity data. In these situations, individuals typically are not aware of the context for how their data will be used."p.112-113 IEEE report