“How is the context defined and conceptualized? - Does the research definition of the context match the way owners, users, or members might define it?13 (Parameters such as ‘culture,’ ‘person,’ ‘data set,’ and ‘public text’ each carry different ethical expectations for researchers) - Are there distinctions between local contextual norms for how a venue is conceptualized and jurisdictional frameworks (e.g., Terms of Service, other regulations)? For example, if the TOS defines the space as off limits for researchers but the individuals want to participate in public research of this space, what risk might exist for either the researcher or individuals involved?14 - What are the ethical expectations users attach to the venue in which they are interacting, particularly around issues of privacy? Both for individual participants as well as the community as a whole?” (Markham and Buchanan, 2012, p. 8)