“What is the primary object of study? - What are the ethical expectations commonly associated with these types of data? (For example, working with aggregated, de-identified data carries different ethical expectations than working with interview data.) - Does the object of analysis include persons or texts beyond the immediate parameters outlined by the study? What are the potential ethical consequences and how might these be addressed? (For example, collecting data from a blog often includes comments; collecting data from one social media stream reveals links to people or data outside the specific scope of the study.) - If information collected in the course of a study can be linked back to an individual by means of internet search or other technology, what process will the researcher use to determine how that information will be treated? (For example, many challenges surround the responsible use of images and video). To what extent might data be considered by participants to be personal and private, or public and freely available for analysis and republication? - What other questions might arise as a result of the particular context from which this data was collected?” (Markham and Buchanan, 2012, p. 9)