“These guidelines are aimed at helping you to design a bot that builds trust in the company and service that the bot represents. These guidelines are not intended as legal advice and you should separately ensure that your bot complies with the fast-paced developments in the law in this area. Also, in designing your bot, you should consider a broad set of responsibilities you have when developing any data-centric AI system, including ethics, privacy, security, safety, inclusion, transparency and accountability.” (Microsoft, 2018, p. 1)