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AI has potential to have impact beyond just on the participants involved into society, and it may not be clear what these impacts will be.

AI

"There are insufficient mechanisms to foresee and measure negative impacts, andto promote and safeguard positive impacts of A/IS.A/IS technologies present great opportunity for positive change in every aspect of society. However, they can—by design or unintentionally— cause harm as well. While it is important to consider and make sense of possible benefits, harms, and trade-offs, it is extremely challengingto foresee all of the relevant, direct, andsecondary impacts.However, it is prudent to review case studies of similar products and the impacts they have hadon well-being, as well as to consider possibletypes of impacts that could apply" (IEEE, 2019, p.83)

Reference
Title AI has potential to have impact beyond just on the participants involved into society, and it may not be clear what these impacts will be.