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Treat all individuals equally and protect social equity
Use digital technologies as an essential support for the protection of fair and equal treatment under the law
Prioritise social welfare, public interest, and the consideration of the social and ethical impacts of innovation in determining the legitimacy and desirability of AI technologies
Use AI to empower and to advance the interests and well-being of as many individuals as possible
Think big-picture about the wider impacts of the AI technologies you are conceiving and developing. Think about the ramifications of their effects and externalities for others around the globe, for future generations, and for the biosphere as a whole” (Leslie, 2019, p. 11)